Welcome to the Fashion Make-Up Awards 2025
Awards Support Online Portal
The Fashion Make-Up Awards, proudly sponsored by Girl Meets Brush, are designed to recognise and celebrate exceptional talent within the Make-Up Industry.
Open to make-up artists at all levels, from beginners to experienced professionals, the awards provide an inclusive and supportive platform to showcase creativity and skill.
Held entirely online via our dedicated portal and private community, the awards ensure global accessibility and a seamless experience for all participants.
The Awards Submissions will be help within our Private Facebook Community which is now, you can request Access Here - https://www.facebook.com/groups/698279819350109
You will also receive the latest updates (any additional support will be posted in this section too), all feedback will be given in the group as well. You can meet other MUAs giving networking opportunity through our supportive community.
Additional resources to help with your Awards experience are all detailed below.
Pro Contour Brush Set & Palette
If you have also opted to Add On our Contour Kit with Brand New Brushes & Contour Palette
Fill Out the Form Here to Receive your Brush & Palette Set. Please ensure you Note Your order Number too.
Also additional bonuses are available for those who also post any additional content using these products throughout the awards. This is not compulsory at all but any additional content using the products will receive additional features & showcasing after the awards are finished.
If you wish to receive the set & didn’t add onto your Order - You can Still Purchase Here with the Discount -
Master the Art of Glass Skin with Roseann Velin
Part of the Your Access is our Exclusive Live Glass Skin Masterclass, led by top fashion make-up artist Roseanna Velin, with over 16 years in the industry Roseanna work as a full time Fashion MUA is London.
This is your chance to learn the secrets behind achieving the flawless, radiant "glass skin" look.
Key Benefits:
Learn From a Renowned Expert: Roseanna's proven techniques have shaped countless iconic runway and editorial looks.
Master Advanced Skills: Discover how to layer and blend products for a natural, luminous finish.
Interactive Experience: Get your questions answered live and gain insider tips tailored to perfect your artistry.
By the end of this session, you’ll confidently create glass skin looks that are camera-ready and tailored to any skin type.
Join the Masterclass here on 02/06 @ 5.30pm on the link here - https://us02web.zoom.us/j/89802448941
Awards Breakdown & Summary
Categories and Submissions
The Fashion Make-Up Awards feature a selection of Fashion Make-Up themed categories. You can choose to enter just one category or as many as you like, with up to two submissions allowed per category. Each category comes with a tailored brief to guide your creative process and ensure clear criteria for your entry (category Breakdown in below).
Judging and Feedback
Entries are reviewed by a panel of esteemed Guest Judges and Industry Experts. Our Guest Judges will all be posted once the Awards are underway.
Winners and Runners-Up are selected from each category and awarded Digital Certificates and Finalist Online Badges to celebrate their achievements. All participants receive valuable feedback on their work, giving you the opportunity to refine and develop your craft.
From the pool of Category Winners and Runners-Up, the judges will select overall First, Second, and Third Place Winners. Additional acknowledgments, including Highly Commended Places and Rising Star Awards, ensure that talent is recognized at all skill levels.
We hold our Awards Presentation at the end to announce Winners.
Recognition and Rewards
Winners are celebrated with rewards including opportunities for publication features, elegant glass awards and recognition that enhances your professional profile.
Our Publication Opportunity will offer a main feature & potential Cover with Global Publication Malvie Magazine.
Fashion Awards Category Breakdown :
Category - Runway Dramatic Eyes
The Runway Dramatic Eyes category is where bold and imaginative eye makeup takes centre stage. This category is all about showcasing eye designs that are not only visually striking but also made to complement the drama and energy of high-fashion runway themes.
What the Judges Are Looking For:
Boldness and Originality: Bring fresh ideas to life with eye-catching designs that stand out. Don’t shy away from experimenting with color, shape, or texture.
Technical Skill: Precision is key. Show mastery in blending, symmetry, and intricate detailing, ensuring a polished and professional finish.
Runway Appeal: Consider the bigger picture. Your makeup should harmonize with high-fashion styles, enhancing the overall look and making an impact from both close-up and afar.
Lighting Awareness: Keep in mind that runway lighting is intense and can intensify certain colors while fading others. Use techniques and products that will ensure your design shines under these conditions.
Tips for Entrants:
Look to runway trends for inspiration, but don’t hesitate to put your own signature twist on them.
Create a makeup plan before you start to ensure all elements align seamlessly.
Practice photographing your look under different lighting conditions to see how it translates in photos and under bright lights.
This is your chance to think beyond the ordinary, whether you incorporate avant-garde shapes, innovative materials, or daring colour palettes, we are looking for runway-ready creations that transforms the eyes into the ultimate high-fashion statement!
Category - Editorial Avant-Garde
Our bold innovation category Editorial Avant-Garde is where makeup becomes a canvas for pushing boundaries and showcasing your artistry at its most imaginative. This category calls for visionary designs that are not only distinctive but also aligned with high-fashion editorial storytelling.
What the Judges Are Looking For:
Creativity and Innovation: Think beyond traditional techniques and concepts. Judges will appreciate unique approaches, unexpected elements, and makeup that transforms into a form of art.
Storytelling: Each look should convey a narrative or emotion. Use your design to evoke a mood, spark curiosity, or tell a compelling visual story that fits seamlessly into an editorial spread.
Editorial Resonance: Create designs that are conceptual yet wearable in the context of editorial fashion. Your work should complement and enhance avant-garde outfits while capturing the essence of high-fashion aesthetics.
Photographic Impact: Editorial makeup is designed to stand out in photos. Consider how colors, textures, and contrasts will translate under studio lighting or in print photography.
Technical Precision: While the focus is on artistry, flawless application still counts. Demonstrate control in blending, symmetry, and technique to bring your bold vision to life.
Tips for Entrants:
Research avant-garde makeup trends to understand what’s been done and how you can push it further in your own way.
Build your concept around a strong theme or message. Every color, line, and texture should align with your overall vision.
Experiment with unconventional materials like embellishments, metallics, or graphic elements to elevate your design.
Test your work with photography. Editorial makeup is meant to captivate in images, so be sure your look translates beautifully in photos.
Collaborate with a high-fashion mindset. Think about how your makeup complements clothing, accessories, and overall styling.
This category is your opportunity to break the rules and redefine them, showcasing makeup as a form of artistic expression. Bring your avant-garde vision to life with creations that speak volume and inspire.
Category - Creative Colour Play
Creative Color Play category, where makeup artistry meets innovation in colour use. This category challenges you to think outside the box and craft visually striking looks that demonstrate mastery in combining colors in unique and surprising ways.
What the Judges Are Looking For:
Innovative Colour Combinations: Show creativity by pairing colours in unexpected ways. Whether it’s complementary tones, vibrant contrasts, or harmonious gradients, your work should spark intrigue and excitement.
Technical Precision: A bold colour statement requires flawless execution. Judges will look for clean lines, even application, seamless blending, and an overall polished finish.
Balance and Harmony: Bold colours can overwhelm if not balanced effectively. Aim for designs where every element works cohesively to enhance the overall impact without overshadowing other features.
Visual Impact: Your look should tell a story or evoke an emotion. Make sure your use of color grabs attention, complements the face structure, and translates beautifully from up close and afar.
Boldness and Creativity: This is your moment to go beyond the standard playbook. Don’t be afraid to experiment with unconventional hues, textures, and patterns to push the boundaries of artistic expression.
Tips for Entrants:
Start by creating a colour palette or mood board to plan your look. Draw inspiration from art, nature, or design trends.
Use tools like color theory to guide which shades work well together and how to achieve desired effects like contrast, depth, or harmony.
Experiment with techniques like layering, gradient transitions, or graphic designs to add dimension and uniqueness to your work.
Think about how the colors interact with skin tones and lighting. Test your design under varying conditions to ensure consistency and brilliance.
Avoid using too many colors at once. Focus on a theme with a few dominant shades for a cohesive and polished result.
This category is your opportunity to make color the star of the show. Whether you’re creating an abstract masterpiece or a highly stylised beauty look, the power of your palette should captivate the viewer.
Category - Flawless Skin Finish
The Flawless Skin Finish category celebrates the art of creating a natural, radiant complexion that embodies modern beauty trends, including the coveted "glass skin" effect. This category challenges entrants to master the delicate balance of subtlety and perfection, delivering skin that looks healthy, seamless, and camera-ready.
What the Judges Are Looking For:
Natural Radiance: The look should enhance the skin’s natural beauty while maintaining a fresh, luminous glow. Think effortless and timeless rather than heavy or overly enhanced.
Even, Seamless Application: Flawless blending is crucial. Judges will evaluate how well products are applied to create a smooth and uniform finish. Areas like the jawline, hairline, and around the nose are often scrutinized for perfection.
Glass Skin Effect: Achieving the “glass skin” trend requires mastery in layering lightweight products to create a dewy, translucent effect. Skin should appear hydrated, smooth, and almost reflective without looking oily.
Camera-Readiness: Lighting and photography emphasize even the smallest details. The makeup should translate beautifully on camera, with no visible streaks, patchiness, or overly shiny areas.
Skin-Like Texture: Even with the use of makeup, the final result should mimic the appearance of real skin. Avoid cakey finishes or textures that take away from the natural look.
Tips for Entrants:
Prep is Key: Achieving a flawless finish starts with skincare. Focus on proper cleansing, exfoliation, and hydration to create a smooth, even base for makeup application.
Use Minimal Yet Effective Products: Opt for lightweight foundations or tinted moisturizers that even out the skin without looking heavy. Concealers can be used strategically for additional coverage.
Master Blending: Tools like damp sponges, stippling brushes, or fingers can help blend products seamlessly for a natural look. Spend extra time ensuring edges are softened and products are well-diffused.
Build Layers Gradually: To achieve a luminous finish, layer products like a hydrating primer, a radiant foundation, and a soft, glowing highlighter. Each layer should be sheer to avoid a heavy appearance.
Set Strategically: Use finely milled powders or setting sprays to keep skin looking fresh while controlling excessive shine in key areas like the T-zone.
Choose Lighting Wisely: Simulate professional lighting conditions when testing your look to ensure your work translates well for both judges and cameras.
This category is all about enhancing—not masking. Whether you’re achieving a barely-there glow or perfecting that glass skin aesthetic, the goal is to create an effortlessly radiant complexion that defines the essence of modern beauty.
Category -Fashion Trend of Your Choice
Select a fashion trend from the last five years that has stood out to you. Design a make-up look inspired by the essence of your chosen trend. Provide a brief explanation detailing the trend you chose, your interpretation, and the creative decisions behind your look.
What the Judges Are Looking For
To craft a winning submission, keep these key judging criteria in mind:
Relevance: Your look should clearly connect to and reflect the chosen fashion trend.
Creativity: Judges will evaluate how inventive and original your interpretation is.
Technical Skill: The execution of your look should demonstrate precision, professionalism, and advanced artistry techniques.
Storytelling: Your written explanation should effectively communicate the inspiration behind your choices and connect your vision to the trend.
Tips for Entrants
To make your entry stand out in this highly competitive category, consider these expert tips:
Conduct Thorough Research: Gain a deep understanding of the trend by exploring its origins, cultural impact, and key visual elements.
Add a Personal Touch: Adapt the trend to reflect your own style and perspective, ensuring your work stands out.
Pay Attention to Detail: Flawless application, cohesive design, and thoughtful color choices can elevate your submission.
Keep Explanations Clear: Write a concise and focused explanation that showcases your thought process and connects your creative choices to the trend.
This category invites you to bring your talent and vision to the forefront. It’s your chance to shine, push the boundaries of make-up artistry, and make a lasting impact in the industry.
Advice and Extra Pointers (including advice some some of our previous participants)
1. Preparation is Key
“Plan your look & test your ideas to ensure they work under different lighting and conditions. Preparation helps you take control and lets your creativity shine.”
2. Be True to Your Vision
“Don’t try to create what you think the others want to see. Instead, focus on creating something that represents your style and passion. Authenticity always stands out.”
3. Tell a Story
“Think of your work as part of a narrative. What emotion or concept are you conveying? Judges love seeing designs that have depth and make them think or feel something.”
5. Presentation Matters
“Your presentation isn’t just about the makeup. Choose a model and styling that complement your concept. It’s all part of making an impact with the over all composition of your look.”
6. Stay Open to Feedback
“Take feedback on board—even if you don’t agree at first—is crucial to growth. The feedback you get during the awards is invaluable and can push your work to the next level.”
7. Celebrate the Experience
"The awards are as much about connection as competition. Network with other artists you meet in the community, celebrate your work and enjoy the shared passion for makeup artistry. The experience itself is a win!"
Each piece of advice is designed to help you approach the competition with confidence and creativity while enjoying the process every step of the way.
Remember, this is a wonderful opportunity to learn, grow, and showcase your talent. Focus on the process, take each challenge as a chance to improve, and enjoy being part of this creative community. No matter the outcome, the experience itself is invaluable and worth celebrating.
Support
You can receive all the support & feedback required in the group but if you would like to ask anything directly regarding the awards (please note we cannot give direct advice on what looks you should enter the awards) then note on our Contact Page Linked Here. One of our Team will get back to you.
And lastly Good Luck with your Entries, we can’t wait to see your work!!
Lynne & the MUA Awards Team